About Us



We believe that there is no sound in the world better than the lapping of waves on the beach.  And no smell better than the salty sea air.  

Our families live on the south shore of Nova Scotia.  Living by the ocean in a small rural fishing village, you appreciate a unique way of life, filled with the many authentic characters that you meet along the way - with everything centred around the sea.

Gone are the days of suits and high heels. We created East Coasters to celebrate a more casual way life with a fun line of clothing and accessories.   We don't sell anything that we don't love - and wear ourselves.

And we truly believe that everything is better on the water.